SFM Appointed Just Add Power Distributor for Canada


SFM Inc., a leading distributor of professional audio visual and entertainment products since 1978, has been appointed Canadian distributor for Just Add Power.  Steve Freytag of SFM will act as a dedicated Just Add Power product manager in the region, working to build Just Add Power’s reputation within the CEDIA and Commercial AV channels in Canada.

Freytag commented “SFM are excited to add Just Add Power to our portfolio of Custom Installation brands. As a result of our partnership with Just Add Power, we can now offer our clients a HDMI distribution system that is completely scalable and can be used in a vast range of installation scenarios- from residential jobs that require a 4K or 1080p matrix, to commercial installs that require the distribution of HDMI source devices to hundreds of displays and support for multiple video walls at the same time.”

Freytag continued “Our new distribution partnership with Just Add Power and existing relationship with Luxul lets us provide our dealers with whichever size of IP-based HDMI matrix that they require, from as small 2×2 to as big as 4000 x 65000, with any combination of inputs and outputs possible.”

SFM is stocking all current Just Add Power products including the newest 3G Ultra HD over IP products, which allow integrators to build any-size of 4K-capable, HDCP 2.2-compliant HDMI matrix over a Gb network, with built-in 4K to 1080p up/downscaling. The seamless HDCP handling and scaling capabilities of 3G Ultra HD over IP receivers lets 4K / HDCP 2.2-encrypted devices to be displayed in 2160p on 4K / HDMI 2.0 panels and in Full HD 1080p simultaneously on earlier HDMI 1.4 TVs. Similarly a Full HD 1080p source can be upscaled to 2160p by a Just Add Power 3G receiver for viewing on 4K / HDCP 2.2 panels as well as Full HD 1080p displays.

Ed Qualls, President and Founder of Just Add Power, said “now feels like the perfect time for Just Add Power to expand into new territories and I am pleased to have SFM, a highly experienced company with dedicated Residential and Pro AV sales forces, on board as Just Add Power Distributor for Canada.  With 3G Ultra HD over IP winning the CEPro CEDIA BEST Award for Multiroom A/V and with many exciting additions to the HD over IP platform planned for release in 2016,  SFM are well positioned to help us grow our brand reputation further.”

Candian integrators can now visit  www.sfm.ca or call 1–800-363-8855 / 514-780-2070 to enquire about Just Add Power products as well as other leading brands: Atlantic Technology, Anchor Mount, ClearView, Da-Lite, Furman, Luxul, Kordz, Nest, IC-Realtime, Neutrik, Omnimount and URC.  Just Add Power will be present at the 2016 Canadian Residential Electronics Expo & Training Feb 3 & 4 in Vancouver and March 30 & 31 in Toronto. To register, integrators can visit http://www.trendsinc.com/store/residentialexpo.